Purflo launched its first product in 1996 and is the UK’s original baby safe sleep brand.

Purflo was started by concerned new parents who wanted to create cleaner, safer and healthier sleeping environments for babies.

The first Purflo product to be created was the breathable mattress, which is still the only foam free, fully breathable and fully washable mattress on the market today. As part of the original research and development, the mattress underwent extensive clinical laboratory research studies. Professor Peter Fleming CBE – professor of Infant Health and Development Physiology directed these studies at Bristol University. Professor Fleming is also an acknowledged world leader in Sudden Infant Death.

Today, Purflo is still driven by its founding principles of safe sleep. The brand’s entire range is designed by safe sleep baby product experts. Purflo always goes the extra mile by ensuring its products are made using environmentally friendly materials, safe sleep guidelines and extensive consumer research.

At Purflo we believe baby sleep should be safe and sound and that’s why we only develop carefully selected products that parents can trust.